Author
Ash Morales
Ash creates Pretty Fly for a Website and writes plain-English guides about SEO, website performance, analytics, accessibility, technical maintenance, and website health.
No invented awards, client counts, or credentials. Just practical explanations, careful caveats, and a strong dislike of fake certainty.
Articles by Ash
What Is Average Position in Google Search Console?
Understand what average position measures, why it jumps around, and what it does not tell you about your rankings.
Read the guideHow Often Should You Check Your Website?
Some problems need daily attention. Others do not. Here is a realistic monitoring schedule for small teams.
Read the guideThe Small-Business Website Health Checklist
A repeatable checklist covering uptime, forms, links, mobile usability, search visibility, SSL, analytics, and performance.
Read the guideWhy Is Google Not Indexing My Website?
Learn how to check indexing, diagnose common blockers, and help Google discover the pages that actually matter.
Read the guideWhy Is My Website So Slow?
A practical breakdown of large images, bloated scripts, weak hosting, fonts, third-party tools, and Core Web Vitals.
Read the guideWhy Is My Website Getting Impressions but No Clicks?
Your pages are appearing in Google, but nobody is visiting. Here is what impressions, rankings, titles, and search intent are really telling you.
Read the guide